Comment on Vertical Brands Crash. Horizontal Brands Fly. All You Have To Do Is Ask.

Vertical Brands Crash. Horizontal Brands Fly. All You Have To Do Is Ask.

There?s a lot to be said for a ?vertical? brand, or a brand whose entire existence is focused on mining a truly great product or market. If you?re first to market with that product, all the better. Just amp up the margins, defend your leadership position and mine deeper and deeper into that market for ...

 

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