Steve Dolcemaschio, who has been the COO of E! Entertainment for the past six years, has been picked to run NBCUniversal Cable Entertainment’s reality production arm Comcast Entertainment Studio. The unit, which is being renamed early next year, develops and produces reality and topical programs for cable networks including E!’s The Soup, Fashion Police and Ice Loves Coco; the Style Network’s Giuliana & Bill; and GSN’s Baggage.