Comment on Yahoo: Internet Advertising Is "Broken"-and We'll Fix It With "Living Ads"

Yahoo: Internet Advertising Is "Broken"-and We'll Fix It With "Living Ads"

Brand marketers know the Internet hasn?t ever been very good at helping them tell the stories they?re adept at telling in print and television advertising. Search ads and most display ads are fine for prompting people to make an immediate transaction, but there?s really not much online to compete with the brand-building power of good ...

 

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