Comment on Arch West, Frito-Lay marketing exec who created first national tortilla chip brand, dead at 97

Arch West, Frito-Lay marketing exec who created first national tortilla chip brand, dead at 97

DALLAS — Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97. A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1.

 

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