Comment on Reuters Raises Profile With Marquee Hires, Editor Aims To Become 'Best In The World'

Reuters Raises Profile With Marquee Hires, Editor Aims To Become 'Best In The World'

NEW YORK -- What is Reuters? Forty-two percent of Americans polled in May correctly identified Reuters as a global news agency. However, 22 percent had other ideas: London investment bank, New Jersey college, German airline, fast food chain. And the remaining 36 percent? "Don't know." If Reuters were a start-up company, results like these wouldn't be surprising.

 

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