The InTouch Weekly exclusive arrived in the e-mail inboxes of celebrity bloggers and reporters this morning: “Will and Jada Pinkett Smith SEPARATE!” it announced, with the requisite all-caps and exclamation mark for emphasis. That e-mail linked to a three-sentence story that claims the high-profile Hollywood spouses are splitting up, based entirely on an anonymous “insider.” The story then teases readers to pick up this week’s issue of InTouch for “more on this breaking news story.” That brief, clearly dodgily sourced item has spread like online wildfire in a very dry Internet forest.