A group of consumer electronics companies have vowed to up their e-cycling rates to 1 billion pounds a year by 2016, which would more than triple the amount of electronic waste recycled in 2010 (300 million pounds). The project is called the eCycling Leadership Initiative and was coordinated by the Consumer Electronics Association (CEA). Some of the major companies that have signed on to increase their electronic recycling efforts include Best Buy, Toshiba, and Sony, but the project will see a wide range of players all working together to meet the goal.