Tierra Nueva, the coffee technology company in which Tampa-based ProspEquity Partners has a majority stake, has added two seasoned industry executives to its team as it launches a strategic initiative to broaden its propriety in the industry. The company has named Greg Keyes as Tierra Nueva’s vice president of sales for bakery and restaurant and Jason Clark to Tierra Nueva’s new vice president of sales, food leaders position.

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  • Tampa firm that plans to buy a bank snags $45M investment
    AtlasClear's plans to acquire the holding company of Farmers State Bank have been in the works since the company's formation through a "blank check" deal last February.
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