A new technology-driven real estate firm is launching in Denver this month with plans to crack the traditional real estate brokerage industry’s thick walls in a way no other startup has ever managed. REX Real Estate Exchange, based in Woodland Hills, Calif., will roll out the large siege engines of artificial intelligence, big-data analytics, targeted social media marketing and even robots in its push to lower commissions on home sales to 2 percent from the current rate of 5 to 6 percent. REX plans to break through the brokerage industry’s defenses by recruiting the people most likely to sell or buy a home before they ever reach an agent.
Can Artificial Intelligence Outflank Human Real Estate Brokers? Rex, A Tech-powered Firm, Thinks So.
Aldo Svaldi, Denver Post: Business
Sun, 04/01/2018 - 7:00am
Topics: rex real estate exchange woodland hills jack ryan goldman sachs psychographic mina dallas zillow trulia facebook related articles the whole foods trelora redfin metro brokers denver s artificial starbucks licensed siri alexa these steve murray real trends castle pines but murray uber amazon walmart commissions reduce in february in january southern york backers scott mcnealy ceo microsystems barrel dick schulze buy amit singhal denver rex calif we mls ryan ryan ryan michael vlamakis long island human firm home agent price listing percent sellers agents people sale founder helps traditional stock offers potential alternative multiple couple sales transaction days list analytics mile average based services targeted sees industry costs move plans brokerage sell service marketplace find robots killed trading million years year fee offered hasn offer full-service homes chance sold deal house ad searching online show president
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