Buzzwords For 2010: Which Words Will Catch On Next Year?

Last year, JWT trendspotter Ann Mack predicted a number of words she expected to enter the 2009 lexicon -- and some were more successful than others. Among them: Bamelot, pregnorexia, green-collar class, and outliers. But we think her trend-forecasting acumen was most affirmed by another of her predictions from last year, recessionista, a term that's become nearly ubiquitous in advertising copy. This year, as part of JWT's end-of-year Trend Report, Mack's delivered a new list of buzzwords to look for in 2010. Which terms will make their way into wider use?

 

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