The New York Liberty’s sassy, twerking, Telfar-wearing mascot doesn’t just delight fans. She’s a merch and marketing machine. There’s less than four minutes left in the first game of the WNBA finals between the New York Liberty and the Minnesota Lynx—and the Lynx are ruthlessly cutting into the Liberty’s lead. The omnipresent Barclays Center DJ tees up a “Defense” chant for the Liberty fans.