Bud Light Debuts A Fruity New Flavor In A Desperate Effort To Win Over Women (bud)

Bud Light Bud Light debuted a new beer on Monday: Bud Light Orange. The beer giant hopes to win over women with fruity, flavored beers, according to executives. Female drinkers are increasingly crucial to beer sales as beer falls out of fashion in favor of wine and spirits. Bud Light has a new tactic to win over female drinkers: lighter, fruitier beers.

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