At UC Berkeley, Robert Reich with the Mario Savio Memorial Lecture on Class Warfare in America. This is the story of Bob the businessman. Suppose a local businessman, let’s call him Bob, went around town raising money from the townspeople to open a car dealership. Dozens and dozens of people in town invested, putting in $1,000, $5,000, and a few putting in as much as $50,000 and $100,000.