Blue Origin's facility in Florida. The company hopes a planned November rocket launch will prove it can still catch up to SpaceX. Mario Tama/Getty ImagesJeff Bezos' space rocket company, Blue Origin, has long lagged behind Elon Musk's SpaceX.Its CEO, David Limp, thinks adopting some of Amazon's customer-centric culture will help.He is also looking to the November launch of its New Glenn rocket to prove it can compete.Jeff Bezos started his Blue Origin rocket company with a mission to make flying to space so cheap it would open up a new era of "entrepreneurial dynamism."But since its founding, Blue Origin has fallen behind other rocket companies, like Elon Musk's SpaceX.Its new CEO, David Limp, who spent 15 years at Amazon, thinks taking a page from the e-commerce giant's customer-centric culture could be the key to turning things around."Even if the technology is really nice and fun … the customer has to be front and center," he told CNBC in a recent interview.Limp said part of the problem at Blue Origin when he took over almost a year ago was that it was stuck in a research and development phase, and needed to start manufacturing faster and putting the customer — whether that's a scientist or a space tourist — front and center."We were very, very good at building shiny factories and very good at building high-fidelity prototypes.
Blue Origin Ceo Says He Wants To Bring Amazon's Customer-centric Culture To Bezos' Space Rocket Company
kniemeyer@insider.com (Kenneth Niemeyer), Business Insider
Sun, 10/06/2024 - 1:17pm
Topics: re telling me there a chance, it florida mario tama/getty imagesjeff bezos heavy so you're telling me there ok we've blue origin november spacex jeff bezos elon musk ceo david limp amazon glenn limp cnbc new glenn business insider bezos space rocket company launch told booster hopes prototypes prove good building long fun year thinks landing reusable front
BING NEWS:
- Blue Origin CEO says he wants to bring Amazon's customer-centric culture to Bezos' space rocket company
Blue Origin is reinventing itself under a new CEO, who spent 15 years at Amazon. A culture change and new launch could help it compete with SpaceX.
10/6/2024 - 9:34 am | View Link - A new Blue Origin: CEO Dave Limp is bringing urgency and ‘decisiveness’ to Jeff Bezos’ space company
Dave Limp told CNBC that he only had one question for Jeff Bezos when he interviewed last year to become CEO of Blue Origin: Is it "a hobby or a business?" ...
10/5/2024 - 1:00 am | View Link - More
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more