Getty Images Billionaire entrepreneur Richard Branson is entering private equity for the first time. He has partnered with $2 billion London-based firm Metric Capital to invest in consumer businesses. Branson is reportedly aiming to raise as much as $500 million from institutional investors around the world with the intention of pursuing "consumer deals of up to €2bn in enterprise value." Richard Branson, the billionaire entrepreneur is getting into the private equity business, partnering with $2 billion London-based firm Metric Capital to invest in consumer businesses. Branson, the founder of the Virgin Group, is reportedly aiming to raise as much as $500 million from institutional investors around the world with the intention of pursuing "consumer deals of up to €2bn in enterprise value," according to the Financial Times, which cites people familiar with the fundraising.See the rest of the story at Business InsiderNOW WATCH: A Wall Street chief economist explains what could be the saving grace for mega-cap tech companiesSee Also:One person has died in an E.