Big Mobile Publishers Wrest Control Of Ad Market Away From Networks

Heather Leonard, Business Insider
Wed, 04/10/2013 - 12:08pm

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Facebook, Pandora And Twitter Seize Mobile Ad Display Market (IDC via PCWorld)An IDC study has found sweeping changes in how mobile display advertisements are sold, with Facebook, Pandora and Twitter successfully wresting control away from advertising networks over the last year.

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Big Mobile Publishers Wrest Control Of Ad Market Away From Networks

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