Known by his nickname Punch, he overcame a reputation as the idle prince of a newspaper dynasty to become the Times' fourth publisher. His most important decision was to publish the Pentagon Papers.Arthur Ochs Sulzberger, the fourth publisher of the New York Times, who made history with his decision to publish the Pentagon Papers and revived the "Good Gray Lady" of print journalism with a radical redesign that set a new standard for newspapers in the last quarter of the 20th century, has died.