Apple's Busy 2024 Included Ai, New Iphones, Antitrust Issues, And A Tough Time In China

jhart@insider.com (Jordan Hart), Business Insider
Fri, 12/20/2024 - 1:08am

Tim Cook led Apple through a year of highs and lows in 2024.Chris Jackson/Getty ImagesApple launched new products in 2024, including the Vision Pro and AI-powered iPhone 16.It faced challenges in China with iPhone sales and antitrust issues in the US and Europe.Apple also introduced Apple Intelligence at WWDC, marking its entry into the GenAI market.It's been an eventful year for Apple.The tech giant launched a brand new hardware product, made its official entrance into generative artificial intelligence, and added a new iPhone generation — all in the span of 12 months.It's also faced questions about CEO succession, challenges in one of its largest markets, and criticism about being behind in the AI arms race compared to some of the industry's fiercest players.

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Apple's busy 2024 included AI, new iPhones, antitrust issues, and a tough time in China
Apple's busy 2024 was marked by new iPhones, a long-awaited foray into generative AI, antitrust issues, and challenges in China.
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Apple's Busy 2024 Included Ai, New Iphones, Antitrust Issues, And A Tough Time In China

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