Activision Blizzard (NASDAQ: ATVI) wants to become an entertainment giant that, like Disney (NYSE: DIS), can monetize its portfolio of intellectual property through media channels including television, movies, and consumer products. At its core it remains a video game developer, though, that produces titles aimed at delighting a growing base of engaged gamers.Thus, while exciting new business lines like advertising and esports might draw investors' attention when the company announces first-quarter earnings results on May 3, the key operating trends to watch will be the same ones that have powered Activision's growth over the past few years.Let's dive into these key metrics.Continue reading