Enlarge / The 2018 15-inch Apple MacBook Pro with Touch Bar. (credit: Samuel Axon) We’re well into an effort by Apple to win over pro Mac users who have been dissatisfied with recent design and technology choices. But even as many of those users have expressed frustration, MacBook Pro sales have been relatively strong. Part of that disconnect comes down to parsing what Apple means when it adds the “Pro” label to a piece of hardware.