10 Things In Advertising You Need To Know Today

Katie Richards, Business Insider
Fri, 08/22/2014 - 6:16am

1. Lexus ran an interactive TV ad campaign, using platforms such as Roku and Amazon Fire TV to let viewers skip the ad within five seconds using their remotes. Results show that the ad had a 73% completion rate, even with the skip feature. 2. One Ad Age writer argues brands planning to use Snapchat's new advertising tool, Snapchat Discovery, should think twice before doing so.

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