The strength of Korean storytelling on TV is no longer a secret. With Netflix reporting 80% of platform users watching Korean-language content, it’s official: K-dramas have broken into the American mainstream, a process helped along by the massive investments Netflix and other U.S.-based media companies like Disney, Paramount, and Amazon have made in the Korean entertainment industry as part of their corporate mandates to grow profits and subscription bases. The influx of U.S.-based streamers into the K-drama scene has been met with some criticism from its ardent, women-dominated international fanbase.