Angie Xue had always wanted to travel to Japan and Korea, so when she saw that $600 round-trip flights were available from California, she booked one immediately. “It was now or never,” she recalls via phone. Xue’s first order of planning after that? Booking a personal color analysis appointment in Seoul, something she’d discovered through viral videos. [time-brightcove not-tgx=”true”] Personal color analysis aims to assign individuals flattering colors that can inform their choices around clothing, makeup and accessories based on their complexions and skin tones.