Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness the same feeling. The smell of sweet coconut. The simple palm tree graphic. The ’80s sea foam green. Vacation sunscreen’s packaging and product conjures a sensorial universe that harkens back to a simpler, neon-tinged time when the sun was always shining and every day was a carefree romp on the beach.Read Full Story
Similar Stories to ‘fauxstalgic’ Branding Is Having A Moment on Bing News
lstinson4, Fast Company
Wed, 07/19/2023 - 9:00pm
Topics: read full story
BING NEWS:
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Branding expert David Placek joins the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services.
12/10/2024 - 9:59 pm | View Link - Performance Branding Requires Reimagining Brand Love, What It Means And How Customer Emotion Is Measured
This is where the notion of performance branding comes into play as it sits at the inersection of brand and marketing, where creativity is rooted in data and ...
12/10/2024 - 3:50 pm | View Link - Beyond Money: The Rise of Branding as the Ultimate Asset
Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market ...
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