Comment on Movie theaters hope a TikTok-ready ‘Twisters’ booth will be this summer’s ‘Barbie’ box

Movie theaters hope a TikTok-ready ‘Twisters’ booth will be this summer’s ‘Barbie’ box

With summer movie season upon us, theaters are looking to draw crowds with a new interactive lobby attraction. A long line to get into the theater is fairly standard for a hot movie in its opening weekend. A long line just to engage with a film’s lobby display, however, is not standard at all.

 

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