Comment on Water branding has officially gone off the rails

Water branding has officially gone off the rails

With packaging that looks like beer and cigarettes, water is positioning itself as your next vice. Last summer, a new beverage brand hit the market. Accompanying the product release was a two-minute promotional video with some eye-catching details: a man in a skull mask cracking open a cold one to some death metal, a bikini-clad woman emerging from a lagoon in front of an industrial plant, and some seemingly intoxicated shenanigans in a kiddie pool.

 

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