Enlarge / The Samsung Watch 6 classic. (credit: Samsung) Wear OS was nearly dead a few years ago but is now on a remarkable comeback trajectory, thanks to renewed commitment from Google and a hardware team-up with Samsung. Wear OS is still in a distant second place compared to the Apple Watch, but a new Counterpoint Research report has the wearable OS at 21 percent market share, with the OS expected to hit 27 percent in 2024. Counterpoint's market segmentation for this report is basically "smartwatches with an app store," so it excludes cheaper fitness bands and other, more simple electronic watches.