Comment on Mascots Dinger, Rocky and Bernie star in Southwest Airlines’ “Big Flex” marketing push

Mascots Dinger, Rocky and Bernie star in Southwest Airlines’ “Big Flex” marketing push

Southwest Airlines has recruited Denver sport mascots Dinger, Rocky and Bernie to help with a new marketing campaign that highlights what the carrier touts as flexible policies on baggage, change and cancellation fees and reward points. The Dallas-based airline kicked off a national  publicity push called “The Big Flex” last week and unveiled ads and signs Monday in Denver.

 

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