Comment on Walmart Launches Store-Label Food Brand to Appeal to Younger Shoppers

Walmart Launches Store-Label Food Brand to Appeal to Younger Shoppers

NEW YORK — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced. The brand, called Bettergoods, is just hitting Walmart stores and online.

 

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