Business leaders across a range of industries agreed in a Wednesday discussion that the acceleration with which AI can transform society is practically unprecedented—and that, with proper regulation, that should be a good thing. “This thing is so transformational,” said Booking Holdings CEO Glenn Fogel, speaking at the TIME100 Summit. (Booking.com was a premier partner sponsor of the summit.) “Anybody who says things like, ‘Well, it’s like when we came up with the internet first,’ or they say ‘Well maybe it’s like the invention of electricity.’ I go back: This is like fire.