How Generative Ai Is Clouding The Future Of Google Search

Eric Schwartzman, Fast Company
Sat, 05/04/2024 - 1:05am

The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results. To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, Google just completed rolling out the largest algorithm update in the company’s history.

Topics: ai-powered seo bing perplexity google s ai chatgpt google search results

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How Generative Ai Is Clouding The Future Of Google Search

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