Everyone knows that corporate rebranding costs a bundle. So it makes no sense in this climate of economic crisis and budget cuts and staff layoffs that NBC Universal would waste money like this. Yet already put-upon GE shareholders are being Jeff Zuckered yet again. Stuart Elliott's always interesting advertising column in The New York Times reports [...]
Zuckered: Scifi Channel And Website To Waste Money Being Rebranded As "syfy"
Nikki Finke, Deadline.com
Mon, 03/16/2009 - 6:03am
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