Axe (the body spray!) has teamed up with ad agency Barton F. Graf 9000 to create a new website that calculates your “Social Effort" which will tell you if you're trying way too hard on the 3 most popular social platforms. If you're an active member of the social media trifecta — Facebook, Twitter, and Instagram — it's likely that you have a friend or two that seems to go overboard trying to impress.