Hannah Witton quit her channel a year ago and now consults other creators making big changes.Laura Pink PhotographyHannah Witton, a sex education YouTuber, quit her popular channel a year ago.She cited burnout and becoming a mother as reasons for her shift.She now helps creators navigate career changes, focusing on those who have hit a content wall.Last December, Hannah Witton decided 12 years with her enormously popular YouTube channel, where she became a beacon of knowledge for sex education, was enough.Now, she wants to be the crisis clinic for struggling creators, using her 12 years of experience to help other YouTubers figure out their next steps.Witton stepped away from her channel with over a decade's worth of content on sexual health, with a particular focus on sexuality with a disability.Witton was one of a wave of long-standing YouTubers who left the channels on which they built their businesses over the past year, including MatPat of The Game Theorists and Tom Scott, who ended his famed "Things You Might Not Know" series.They all did so for different reasons, but burnout and a sense they had hit a wall was a common thread in their decisions.Witton told Business Insider that having a baby was the biggest factor for her.
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ldodgson@businessinsider.com (Lindsay Dodgson), Business Insider
Thu, 12/26/2024 - 4:38am
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