When Wrangler set up a western lifestyle website three years ago, the hope was to generate some buzz for the jeans brand and drive sales. But there was a side benefit: it turned into a nice advertising business on its own.
Wrangler's Branded Lifestyle Site Generates Ad Revenue
WSJ.com: Media & Marketing, Wall Street Journal: Business: Media & Marketing
Wed, 11/30/2016 - 10:52am
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