When Wrangler set up a western lifestyle website three years ago, the hope was to generate some buzz for the jeans brand and drive sales. But there was a side benefit: it turned into a nice advertising business on its own.
WSJ.com: Media & Marketing, Wall Street Journal: Business: Media & Marketing
Wed, 11/30/2016 - 10:52am
When Wrangler set up a western lifestyle website three years ago, the hope was to generate some buzz for the jeans brand and drive sales. But there was a side benefit: it turned into a nice advertising business on its own.