Will Big Brands Kill Social Media?

Scott Monty is leaving Ford Motors after six years as head of its social media group. This is a great loss for Ford, in my view. It also heightens my growing fears about how big brands will handle social media in the coming years. Like me, Monty has long been a champion [...]

Topics:  scott monty is   ford motors   ford   monty   ford    big brands   social media   years   

 

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