Should Apple tackle the watch industry or television next? If you look at the profit potential, it looks like the iWatch wins out. Gross margins on watches are around 60 percent, four times bigger than margins on televisions, according to Bloomberg analyst Anand Srinivasan. So even though the global watch industry is smaller than the TV market — $60 billion in revenues during 2013, compared to TV’s $119 billion — focusing on a smart watch would be far more lucrative for Apple.