Why It Took 64 Years To Make A Barbie Movie

Barbie is an icon, perhaps the best known toy in the world. As Margot Robbie points out in an interview with me for a TIME cover story, the word “Barbie” has the sort of enviable global recognition only achieved by brands like Coca-Cola. Since her debut in 1959, she has been a staple of the culture, a touchpoint for pop icons like Nicki Minaj, and has become synonymous with a specific shade of pink. And yet it has somehow taken until 2023 for Barbie to make her live-action film debut.

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