In their book, Martin Gonzalez and Joshua Yellin explore why so many startups fail—and what those that succeed do right. Many entrepreneurs are inspired by romantic conceptions of how great startup life can be, and are looking for an exit path from the typical culture of a big company. They dream about getting rid of bureaucracy, hierarchies, irrelevant policies, unfair inequalities, and all the other corporate irritations.

Topics:  martin gonzalez   joshua yellin   vhs   company   startup   reinventing   corporate   
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