Why Google Can't Hack It As A Hardware Company

Why Google can't hack it as a hardware company

Google announced a slew of shiny new products this week, including new Pixel smartphones. Unfortunately, a spectre of low sales hovered over all the new stuff. Compared to the iPhone, which has sold tens of millions of units, Google's Pixel phone has dwindled in popularity with the everyday buyer. Sure, the Pixel 2 camera is incredibly impressive, but overall, consumers don't seem care. This remains true even after this week's big event.

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