It comes down to execution—and catching the cultural zeitgeist. Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death, and the unknown is only the latest user-aggravating step CEO Elon Musk has taken since he bought Twitter in October 2022 for $44 billion.Read Full Story