Why Dunkin’ And Lego Rebrands Succeeded, And Why Twitter’s Will Fail

It comes down to execution—and catching the cultural zeitgeist. Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death, and the unknown is only the latest user-aggravating step CEO Elon Musk has taken since he bought Twitter in October 2022 for $44 billion.Read Full Story

Topics:  x ditching   ceo elon musk   october   read full story   twitter   

 

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