It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle reporters. They just told viewers what they needed to know: Take an umbrella with you to work.
Why The Brands Of Some Of Today's Weather And Traffic Personalities Are No Accident
Marian Salzman, Contributor, Forbes
Mon, 03/11/2013 - 8:37am
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