Using estimates of team support based on each team’s share of Facebook “likes” in a ZIP code, we have charted a map detailing the borders of fandom for National Basketball Association teams.
By TOM GIRATIKANON, JOSH KATZ, DAVID LEONHARDT and KEVIN QUEALY, New York Times
Mon, 05/12/2014 - 6:13pm
Using estimates of team support based on each team’s share of Facebook “likes” in a ZIP code, we have charted a map detailing the borders of fandom for National Basketball Association teams.