Uniqlo, but trendier. Most Americans are familiar with Uniqlo, the Japanese casual wear retailer best known for its high-quality basics and neutral color palettes. Fewer are likely to have heard of GU (pronounced as the letters “G” and “U”), Uniqlo’s trendy, Gen Z-centric sister store that’s been a staple in Japan since 2006.

Topics:  most americans   japanese   gu    g     u    uniqlo s   gen z-centric   u.s    american   uniqlo   japan   

 

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