What Does A Creative Director Do Exactly? And Is Justin Timberlake Qualified?

Justin Timberlake is doing it. So is Alicia Keys. But what’s really involved in being a creative director? And do these celebrities have what it takes? Seasoned CDs discuss. "Creative directors are the new rock stars," says Andrew Lincoln, creative director at agency CP+B. Given that Justin Timberlake was recently named creative director for Bud Light Platinum and Alicia Keys signed on for a similar role at Blackberry (not to mention past appointments such as Lady Gaga at Polaroid and will.i.am at intel), you might say that it’s the other way around: rock stars are the new creative directors.Read Full Story