Wendy's Plans To Take On 'fast Casual' Restaurants Five Guys, Smashburger

NEW YORK -- Wendy's new CEO on Wednesday laid out his action plan for re-energizing the fast-food chain against the backdrop of a quarterly loss driven by costs related to the recent sale of Arby's.Emil Brolick, who joined Wendy's as CEO less than two months ago, said in a call with analysts that he was focused on beating a relatively new crop of competitors of "fast-casual" brands like Five Guys and Smashburger.

Topics:  york    wendy   emil brolick   wendy   five guys   smashburger   japan   russia   fast food   ceo   plans   casual   

 

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