Weekend Reading: Crush It! By Gary Vaynerchuk

Social media maven and "average Joe" wine connoisseur Gary Vaynerchuk is the author of "Crush It!: Why NOW Is the Time to Cash In on Your Passion", a step-by-step how-to guide for taking advantage of the Internet and social networking to create a powerful and influential personal brand. While any web savvy entrepreneur knows the importance of social media, this book is great for those looking for a crash course and an insider's view into what it takes to create a thriving business from a personal passion. Sponsor Vaynerchuk turned his father's discount liquor store into Wine Library, a multi-million dollar online wine store, thanks in no small part to the popular Wine Library TV video podcast, just one of the various social media tools he outlines in his book.