Imax CEO Rich Gelfond said enticing patrons away from Friday and Saturday night s is critical for the successful reopening of the exhibition business. It’s something he thinks will happen naturally in a COVID-19 environment with some help from marketing and promotion. Wall Streeters have been fretting that hard-hit theaters will have to leave money […]
Weekdays Are Key To Successful Movie Theater Reopening – Imax Ceo Rich Gelfond
jillg366, Deadline.com
Tue, 06/16/2020 - 1:22pm
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