Wal-mart Seeks Assist From Its Suppliers To Lower Prices

NEW YORK (AP) — Wal-Mart is asking suppliers to cut back on advertising spending in its stores as it seeks better prices on goods that it sells to its own customers. The request comes as the world's largest retailer looks to reclaim its position as the low-price leader and perk up sluggish sales in the U.S. Historically, makers of consumer products like laundry detergent devote a portion of their budget to market their products at Wal-Mart whether it's online advertising on social media or store displays.Read more on NewsOK.com