Similar Stories to Viewers Recall Ads Best When They Watch Them On Tablets: Study on Bing News

A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on tablets than when they watch them on smartphones, computers or TVs. The study sampled about 8,300 people and analyzed their viewing habits at the time of day when they normally watch video.

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BING NEWS:
  • India finds streaming TV enhances ad recall, drives purchase intent: Report
    The research examines the impact of advertising within premium streaming content in India, revealing that ads in this environment enhance ad recall ... of streaming TV viewers agreeing they ...
    11/14/2024 - 9:44 am | View Link
  • Streaming TV ads boost recall and purchase impact: Magnite Report
    The research examines the impact of advertising within premium streaming content in India, revealing that ads in this environment enhance ad recall ... % of streaming TV viewers agreeing they ...
    11/14/2024 - 9:15 am | View Link
  • National Geographic?s TV-to-mobile ads increased viewership by 100pc
    driving an increase of viewership by 100 percent and ad recall rate by 50 percent because of the dual-focused ads. By engaging viewers with a TV ad that was later displayed on the app, the partnership ...
    07/30/2014 - 8:45 pm | View Link
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